Apollo Munich Health Insurance Further Uncomplicates Insurance

Driving Home the Importance of Dengue Care, Ahead of World Mosquito Day Swatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it FUN with an interactive online game - 'Kill the Killer', combined with a public interest message. 'Kill the Killer' game is an innovative customer engagement tool that aims to educate people. Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them.

Speaking about the idea behind the game, Antony Jacob, Chief Executive Officer, Apollo Munich said, “Gamification has undoubtedly become a very strong communication tool and the whole world talking about Pokemon Go corroborates it. The Internet offers a world of activities that people can indulge in and through this gamification means we are hoping to raise awareness for dengue, educate consumers about the disease, and thereby infuse an interest in people to banish dengue fear from their lives. At Apollo Munich, we have always focused on innovation and this time around we are moving innovation from products to customer engagement.”

The much awaited monsoon season in India not only brings respite to the summer and farmlands, but also brings with it a slew of healthcare frights, as stagnant water provides breeding grounds for many infection-borne mosquitos. Dengue, leptospirosis, malaria, etc. all arrive within a month of the rains. Although these diseases can be treated, dengue has become the largest vector-borne disease and sometimes proves fatal, if left untreated.